Do you want to truly transform your organization to be value-driven?

Statutory Principle 1. A defined mission

Often the organization's mission, described in the social purpose of the company, is deliberately kept very broad and vague. This makes it unclear what the exact reason for existence of the company is and what non-financial value the shareholders want to create. It shifts the focus from value to money and it also becomes more difficult to realize the social purpose itself.

To keep value central, therefore formulate the social purpose of the company as sharply as possible from the non-financial value you want to create. Describe concretely what value you want to create for your most important stakeholder.

Need help identifying the value? Use the Happonomy value canvas as a means to define the most important value components of your social purpose.

Example

The mission of PrivacyProtect BV is to protect the privacy (value) of Belgian children under 12 years old who play mobile and online games (stakeholder) through the development of technological solutions for smartphones (activity).

If this is feasible for the company, the social purpose is described in such a way that it can be achieved by the company or another organization, a competitor. When the social purpose is achieved, a special general meeting is automatically convened to decide on dissolution or a new mission.

Example

The mission of Vaccinesforlivers NV is to restore the health (value) of adult female liver cancer patients within the European Union (stakeholder) by developing a vaccine (activity). If a company other than Vaccinesforlivers has developed a vaccine, an extraordinary general meeting is convened by the board of directors.

Ready to transform your organization to be value-driven?

Discover how the Happonomy value canvas can help you define your social purpose and create real value for your stakeholders.